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Report code : 1572
Asia-Pacific Packaged Food Market Research Report,2014-2020
Author(s) :
Published Date: 30-Oct-2015
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Packaged food also known as convenience food industry has dynamically evolved over the years in the Asia-Pacific region. The concept of packaged food in countries such as India and China has emerged from the need of easy cooking, less preparation time and fast food consumption culture. Packaging helps food to retain its nourishment and durability for longer period of time. In addition, evolving consumer lifestyle pattern and increased demands for ready to consume foods paired with influence of western culture are some of the key factors driving the growth of the packaged food in the Asia-Pacific region. Factors such as food contamination, stringent government regulations and presence of local brands would limit the growth of this market. 

The Asia-Pacific packaged food market is segmented based on product type and country. Based on product type, the report segments the market into ready meals, baked goods, breakfast cereals, soups, baby food, potato chips, nuts, instant noodles, pasta, biscuits, chocolate confectionery, cheese, yogurt, ice-creams and non-alcoholic drinks. Presently, non-alcoholic drinks leads the Asia-Pacific packaged food market, followed by baked goods. From a growth prospective, baby food would witness the highest CAGR among all the food categories. The demand of baby food products would be limited to developing countries such as China and India. High birth rate in India and huge population in China are the key factors propelling the market growth in the two regions.
  
China was the largest revenue generating region in the Asia-Pacific packaged food market in 2014, it was followed by Japan and India. China holds the largest market share for non-alcoholic drinks and baby foods, thereby occupying a large market share in the Asia-Pacific region. However, demand for packaged food in India would witness increased demand during the forecast period owing to increasing working population paired with influence of western culture. Key players operating in the Asia-Pacific packaged food market are Nestle S.A, Kraft Foods Group, General Mills, ConAgra foods Inc., Tyson Foods, Kellogg’s, Smithfield Foods Inc., Hormel Foods Corporation, Maple Leaf Foods Inc. and ITC Limited. 

Key benefits

  • The study provides an in-depth analysis of the Asia-Pacific packaged food market with current and future trends to elucidate the imminent investment pockets in the market
  • Current and future trends are outlined to determine the overall attractiveness and single out profitable trends to gain a stronger foothold in the market
  • The report provides information regarding key drivers, restraints and opportunities with impact analysis
  • Quantitative analysis of the current market and estimations during the period of 2015–2020 have are provided to highlight the financial caliber of the market
  • The SWOT analysis and Porter’s five forces model highlights the roles of buyers and suppliers in the market 
  • Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain

MARKET SEGMENTATION

The market is segmented on the basis of product type and country.

MARKET BY PRODUCT TYPE

  • Ready Meals
  • Baked foods
  • Breakfast cereals 
  • Baby food
  • Soups
  • Potato Chips
  • Nuts
  • Instant Noodles
  • Pasta
  • Biscuits
  • Chocolates and Confectionery
  • Cheese
  • Yogurt
  • Ice Cream
  • Non-alcoholic drinks

 
MARKET BY COUNTRY 

  • China 
  • Japan
  • India
  • Rest of Asia-Pacific

KEY PLAYERS

  • Nestle S.A.
  • Kraft Foods Group, Inc.
  • General Mills, Inc.
  • ConAgra Foods, Inc.
  • Tyson Foods, Inc.
  • Kellogg Co.
  • Smithfield Foods, Inc.
  • Hormel Foods Corporation
  • Maple Leaf Foods Inc.
  • ITC Limited 

 

Table of Contents

CHAPTER 1    INTRODUCTION

1.1    Report description
1.2    Key benefits 
1.3    Key market segmentation
1.4    Research methodology
1.4.1    Secondary research
1.4.2    Primary research
1.4.3    Analyst tools and models

CHAPTER 2    EXECUTIVE SUMMARY

2.1    CXO perspective

CHAPTER 3    MARKET OVERVIEW

3.1    Market definition and scope
3.2    Key findings
3.2.1    Top impacting factors
3.2.2    Top investment pockets
3.2.3    Top Winning Strategies
3.3    Porter’s five forces analysis
3.3.1    Evident brand loyalty lowers the threat of new entrants
3.3.2    Low threat from substitutes due to growing time constraint among Consumers
3.3.3    Low switching cost lowers the bargaining power of supplier
3.3.4    Higher bargaining power of buyers due to lower switching cost
3.3.5    Slow industry growth and low switching cost leads to high rivalry
3.4    Value chain analysis
3.5    Market player positioning, 2014  
3.6    Market dynamics
3.6.1    Drivers
3.6.1.1    Lifestyle changes and Urbanization
3.6.1.2    Convenience
3.6.1.3    Growing awareness
3.6.1.4    Growth in organised retailing
3.6.2    Restraints
3.6.2.1    Food contamination and disease
3.6.2.2    Government regulations
3.6.2.3    Growing health awareness
3.6.3    Opportunities
3.6.3.1    Growth in retail
3.6.3.2    Innovation and R&D

CHAPTER 4    ASIA-PACIFIC PACKAGED FOOD MARKET BY TYPE

4.1    Ready Meals
4.1.1    Key market trends
4.1.2    Competitive scenario
4.1.3    Key growth factors and opportunities
4.1.4    Market size and forecast 
4.2    Baked Foods
4.2.1    Key market trends
4.2.2    Competitive scenario
4.2.3    Key growth factors and opportunities
4.2.4    Market size and forecast 
4.3    Breakfast Cereals
4.3.1    Key market trends
4.3.2    Competitive scenario
4.3.3    Key growth factors and opportunities
4.3.4    Market size and forecast
4.4    Soups
4.4.1    Key market trends
4.4.2    Competitive scenario
4.4.3    Key growth factors and opportunities
4.4.4    Market size and forecast
4.5    Baby Food
4.5.1    Key market trends
4.5.2    Competitive scenario
4.5.3    Key growth factors and opportunities
4.5.4    Market size and forecast
4.6    Potato Chips
4.6.1    Key market trends
4.6.2    Competitive scenario
4.6.3    Key growth factors and opportunities
4.6.4    Market size and forecast
4.7    Nuts
4.7.1    Key market trends
4.7.2    Competitive scenario
4.7.3    Key growth factors and opportunities
4.7.4    Market size and forecast
4.8    Instant Noodles
4.8.1    Key market trends
4.8.2    Competitive scenario
4.8.3    Key growth factors and opportunities
4.8.4    Market size and forecast
4.9    Pasta
4.9.1    Key market trends
4.9.2    Competitive scenario
4.9.3    Key growth factors and opportunities
4.9.4    Market size and forecast
4.10    Biscuits
4.10.1    Key market trends
4.10.2    Competitive scenario
4.10.3    Key growth factors and opportunities
4.10.4    Market size and forecast
4.11    Chocolate Confectionary  
4.11.1    Key market trends
4.11.2    Competitive scenario
4.11.3    Key growth factors and opportunities
4.11.4    Market size and forecast
4.12    Cheese
4.12.1    Key market trends
4.12.2    Competitive scenario
4.12.3    Key growth factors and opportunities
4.12.4    Market size and forecast
4.13    Yogurt
4.13.1    Key market trends
4.13.2    Competitive scenario
4.13.3    Key growth factors and opportunities
4.13.4    Market size and forecast
4.14    Ice Creams
4.14.1    Key market trends
4.14.2    Competitive scenario
4.14.3    Key growth factors and opportunities
4.14.4    Market size and forecast
4.15    Non-Alcoholic Drinks
4.15.1    Key market trends
4.15.2    Competitive scenario
4.15.3    Key growth factors and opportunities
4.15.4    Market size and forecast

CHAPTER 5    ASIA-PACIFIC PACKAGED FOOD MARKET BY COUNTRY

5.1    China
5.1.1    Key market trends
5.1.2    Competitive scenario
5.1.3    Key growth factors and opportunities
5.1.4    Market size and forecast
5.2    Japan
5.2.1    Key market trends
5.2.2    Competitive scenario
5.2.3    Key growth factors and opportunities
5.2.4    Market size and forecast
5.3    India
5.3.1    Key market trends
5.3.2    Competitive scenario
5.3.3    Key growth factors and opportunities
5.3.4    Market size and forecast
5.4    Rest of Asia-Pacific
5.4.1    Key market trends
5.4.2    Competitive scenario
5.4.3    Key growth factors and opportunities
5.4.4    Market size and forecast

CHAPTER 6    COMPANY PROFILES

6.1    Nestle S.A
6.1.1    Company overview
6.1.2    Business Performance
6.1.3    Strategic moves and developments
6.1.4    SWOT analysis & strategic conclusions
6.2    Tyson Foods
6.2.1    Company overview
6.2.2    Business performance
6.2.3    Strategic moves and developments
6.2.4    SWOT analysis & strategic conclusions
6.3    Kraft Foods Group Inc.
6.3.1    Company overview
6.3.2    Business performance
6.3.3    Strategic moves and developments
6.3.4    SWOT analysis & strategic conclusions
6.4    General Mills
6.4.1    Company overview
6.4.2    Business performance
6.4.3    Strategic moves and developments
6.4.4    SWOT analysis & strategic conclusions
6.5    ConAgra Foods Inc.
6.5.1    Company overview
6.5.2    Business performance
6.5.3    Strategic moves and developments
6.5.4    SWOT analysis & strategic conclusions
6.6    Smithfield Foods Inc.
6.6.1    Company overview
6.6.2    Business performance
6.6.3    Strategic moves and developments
6.6.4    SWOT analysis & strategic conclusions
6.7    Kellogg’s
6.7.1    Company overview
6.7.2    Business performance
6.7.3    Strategic moves and developments
6.7.4    SWOT analysis & strategic conclusions
6.8    Hormel Foods Corporation
6.8.1    Company overview
6.8.2    Business performance
6.8.3    Strategic moves and developments
6.8.4    SWOT analysis & strategic conclusions
6.9    Maple Leaf Foods Inc.
6.9.1    Company overview
6.9.2    Business Performance
6.9.3    Strategic moves and developments
6.9.4    SWOT analysis & strategic conclusions
6.10    ITC Limited
6.10.1    Company overview
6.10.2    Business performance
6.10.3    Strategic moves and developments
6.10.4    SWOT analysis & strategic conclusions

 List of Figures

FIG. 1    TOP IMPACTING FACTORS
FIG. 2    TOP INVESTMENT POCKETS
FIG. 3    TOP WINNING STRATEGIES
FIG. 4    PORTER’S FIVE FORCES MODEL
FIG. 5    VALUE CHAIN ANALYSIS
FIG. 6    WORLD’S URBAN AND RURAL POPULATION IN 1950-2020
FIG. 7    REVENUE GENERATED BY NESTLE S.A, 2012 – 2014($ MILLION)
FIG. 8    NESTLE S.A REVENUE BY OPERATING SEGMENTS (%,2014)
FIG. 9    SWOT ANALYSIS OF NESTLE S.A
FIG. 10    REVENUE GENERATED BY TYSON FOODS, 2012–2014($MILLION)
FIG. 11    TYSON FOODS REVENUE BY OPERATING SEGMENTS (%, 2014)
FIG. 12    SWOT ANALYSIS OF TYSON FOODS
FIG. 13    REVENUE GENERATED BY KRAFT FOODS GROUP INC, 2012–2014($MILLION)
FIG. 14    KRAFT FOODS GROUP INC. REVENUES BY OPERATING SEGMENTS (%, 2014)
FIG. 15    SWOT ANALYSIS OF KRAFT FOODS GROUP INC.
FIG. 16    REVENUE GENERATED BY GENRAL MILLS, 2012–2014 ($MILLION)
FIG. 17    GENERAL MILLS REVENUE BY OPERATING SEGMENTS (%, 2014)
FIG. 18    SWOT ANALYSIS OF GENERAL MILLS
FIG. 19    REVENUE GENERATED BY CONAGRA FOODS INC., 2012–2014($MILLION)
FIG. 20    CONAGRA FOODS INC. REVENUE BY OPERATING SEGMENTS (%, 2014)
FIG. 21    SWOT ANALYSIS OF CONAGRA FOODS INC.
FIG. 22    REVENUE GENERATED BY SMITHFIELD FOODS INC., 2012–2014 ($MILLION)
FIG. 23    SMITHFIELD FOODS INC. REVENUE BY OPERATING SEGMENTS (%, 2014)
FIG. 24    SWOT ANALYSIS OF SMITHFIELD FOODS INC.
FIG. 25    REVENUE GENERATED BY KELLOGG’S, 2012–2014 ($MILLION)
FIG. 26    KELLOGG’S REVENUE BY OPERATING SEGMENTS (%, 2014)
FIG. 27    SWOT ANALYSIS OF KELLOGG’S
FIG. 28    REVENUE GENERATED BY HORMEL FOODS CORPORATION, 2012–2014 ($MILLION)
FIG. 29    HORMEL FOODS CORPORATION REVENUES BY OPERATING SEGMENTS (%, 2014)
FIG. 30    SWOT ANALYSIS OF HORMEL FOOD CORPORATION
FIG. 31    REVENUE GENERATED BY MAPLE LEAF FOODS INC, 2012–2014 ($MILLION)
FIG. 32    MAPLE LEAF FOODS INC. REVENUES BY OPERATING SEGMENTS (%, 2014)
FIG. 33    SWOT ANALYSIS OF MAPLE LEAF FOODS INC.
FIG. 34    REVENUE GENERATED BY ITC LIMITED, 2012–2014 ($MILLION)
FIG. 35    SWOT ANALYSIS OF ITC LIMITED

List of Tables

TABLE 1        APAC PACKAGED FOOD MARKET REVENUE BY COUNTRY, 2014 -2020 ($MILLION)
TABLE 2        APAC PACKAGED FOOD MARKET REVENUE BY PRODUCT TYPE, 2014 - 2020 ($MILLION)
TABLE 3        APAC PACKAGED READY MEAL MARKET REVENUE BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 4        APAC PACKAGED BAKED FOODS MARKET REVENUE BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 5        APAC PACKAGED BREAKFAST CEREALS MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 6        APAC PACKAGED SOUPS MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 7        APAC PACKAGED BABY FOOD MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 8        APAC PACKAGED POTATO CHIPS MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 9        APAC PACKAGED NUTS MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 10    APAC PACKAGED INSTANT NOODLES MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 11    APAC PACKAGED PASTA MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 12    APAC PACKAGED BISCUITS MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 13    APAC PACKAGED CHOCOLATE & CONFECTIONARY MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 14    APAC PACKAGED CHEESE MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 15    APAC PACKAGED YOGURT MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 16    APAC PACKAGED ICE CREAM MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 17    APAC PACKAGED NON-ALCOHOLIC DRINKS MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)
TABLE 18    CHINA PACKAGED FOOD MARKET REVENUE BY PRODUCT TYPE, 2014–2020 ($MILLION)
TABLE 19    JAPAN PACKAGED FOOD MARKET REVENUE BY PRODUCT TYPE, 2014–2020 ($MILLION)
TABLE 20    INDIA PACKAGED FOOD MARKET REVENUE BY PRODUCT TYPE, 2014–2020 ($MILLION)
TABLE 21    REST OF ASIA-PACIFIC PACKAGED FOOD MARKET REVENUE BY PRODUCT TYPE, 2014–2020 ($MILLION)
TABLE 22    NESTLE S.A BUSINESS SNAPSHOT
TABLE 23    TYSON FOODS BUSINESS SNAPSHOT
TABLE 24    KRAFT FOODS GROUP INC. BUSINESS SNAPSHOT
TABLE 25    GENERAL MILLS BUSINESS SNAPSHOT
TABLE 26    CONAGRA FOODS INC. BUSINESS SNAPSHOT
TABLE 27    SMITHFIELD FOODS INC.MACHINERY BUSINESS SNAPSHOT
TABLE 28    KELLOGG’S BUSINESS SNAPSHOT
TABLE 29    HORMEL FOODS CORPORATION BUSINESS SNAPSHOT
TABLE 30    MAPLE LEAF FOODS INC. SNAPSHOT
TABLE 31    ITC LIMITED BUSINESS SNAPSHOT

 


The Asia-Pacific packaged food market is expected to grow at a moderate pace during the forecast period. Ready meals, baked goods, breakfast cereals, soups, baby food, potato chips, nuts, instant noodles, pasta, biscuits, chocolate confectionery, cheese, yogurt, ice cream and non-alcoholic drinks are majorly marketed packaged food in the Asia-Pacific region. Currently, non-alcoholic drinks followed by baked goods leads the Asia Pacific packaged food market. Both the segment together constitutes nearly 3/4th of the total market by value in 2014. Baby food and chocolate confectionery are the other majorly sold packaged food products in the Asia-Pacific region. Demand for instant noodles in countries such as China and India is likely to grow owing to growing inclination towards fast food in these countries. Categories such as yogurt and baby food are also expected to grow at a considerable rate during the forecast period. Growing demand for yogurt drink has been identified as the key factor driving the yogurt market in APAC. In addition, growing birth rate and changing lifestyle are propelling the baby food market in the region.
 
Geographically, Asia Pacific packaged food market is bifurcated into China, India, Japan and Rest of Asia-Pacific. In 2014, China dominated the Asia-Pacific packaged food market followed by Japan. Rising health concerns among Indian population paired with increasing disposable income has led to an increased demand for premium and healthy packaged foods. In addition, India would witness highest growth during the forecast period. Owing to such growth potential, Nestle has established its first R&D center in India to cater to the increasing demand of packaged food in India. Moreover, Tyson foods collaborated with Godrej foods to expand its foothold in India. 

 


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