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Report code : 1571
Asia Pacific Sports Apparel Market Research Report, 2014-2020
Author(s) : Priyanka Bisht
Published Date: 28-Oct-2015 | No of Pages : 105 | No of Tables : 27
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Sports apparel are worn during physical exercise or sports activities. People prefer premium quality sports apparel for agility and comfort during the workout sessions. The emerging countries of the Asia Pacific region such as India and China offer lucrative opportunities to the players in the sports apparel market. Increasing disposable incomes and growing health awareness among individuals have fostered the growth of the market in the region. Among the key Asian countries, China was the highest revenue-generating region in 2014. International brands are actively expanding in the Asia Pacific region to tap the latent opportunities in the region. Prominent companies such as Columbia Sportswear Company and Adidas have set up new retail and company-owned outlets in the Asia Pacific to expand their customer base and to enhance their market share in the sport apparel market.

In Asia Pacific region, men sports apparel segment holds a lion’s share, followed by the women sports apparel segment. However, kids segment is expected to witness robust growth, registering a CAGR of 10.4% during the forecast period. Based on the mode of sale, the Asia Pacific sports apparel market is segmented into online stores and retail stores. Retail mode of distribution dominates the Asia Pacific sports apparel market and would continue to maintain this trend throughout the forecast period. 
However, online store is the fastest growing segment in the region, registering a CAGR of 14.5% during the forecast period.

The Asia Pacific sports apparel market is segmented, based on end user, mode of sale and country. Women segment has witnessed a significant growth in the region, owing to increasing participation in sports and fitness activities. The mode of sale segment comprises of online and retail sales. The retail segment is further segmented into supermarkets, brand outlets and discount stores. Retail sale is the most preferred mode of distribution for manufacturers, followed by online sales, which is anticipated to gain popularity in future. The report provides an in-depth analysis of the sports apparel market of the Asia-Pacific region, which includes China, India, Japan, Australia and others.


KEY BENEFITS:

  • Comprehensive analysis of the current and future trends of the Asia Pacific sports apparel market have been provided in the report
  • The report provides insights on key drivers, challenges and opportunities in the market along with impact analysis
  • Porter’s five forces model and SWOT analysis of the industry illustrate the potency of the buyers and suppliers participating in the market
  • Quantitative analysis of the current market and estimation during the period of 2014–2020 have been provided to highlight the financial appetency of the market
  • The report provides a detailed analysis of Asia Pacific sports apparel market with respect to end user, mode of sale and countries, to enable stakeholders to take appropriate investment decisions in the APAC sports apparel market
  • Value chain analysis in the report provides a clear understanding on the role of stakeholders involved in the value chain.

Partnerships and expansions were the major developmental strategies adopted by the leading companies in the region to sustain the stiff competition in the market. For instance, in January 2012 Nike, Inc. signed an agreement with Tishman Speyer to establish its new headquarters in China, to increase its market presence in this region. In December 2013, Columbia Sportswear Company collaborated with Chogori India Retail limited (CIRL) to tap the growing outdoor sports apparel market in India. In June 2014, Adidas partnered with Bluesign Technologies to strengthen its global supply chain and enhance its business operations. The key companies profiled in the report include, Adidas AG, Nike, Inc., LI-NING Company Limited, Puma SE, Inc., Umbro Ltd., Fila, Inc., Under Armour, Lululemon Athletica Incorporation, Anta Sports Products Limited, Inc. and Columbia Sportswear Company.

 

 

TABLE OF CONTENTS 

CHAPTER 1    INTRODUCTION
    
1.1    Report description    
1.2    Key take away    
1.3    Market segmentation    
1.4    Research methodology    
1.4.1    Secondary research    
1.4.2    Primary research    
1.4.3    Analyst tools and models
    
CHAPTER 2    MARKET OVERVIEW

2.1    Executive summary    
2.2    CXO perspectives    
2.3    Market definition and scope    
2.4    Key findings    
2.4.1    Top impacting factors    
2.4.2    Top investment pockets    
2.4.3    Top winning strategies    
2.5    Value chain analysis    
2.6    Market share analysis, 2014
    
2.7    Porter’s five forces analysis    

2.7.1    Limited number of renowned market players, reduces the bargaining power of buyers    
2.7.2    Limited number of quality raw material suppliers, increases the bargaining power of suppliers    
2.7.3    Presence of well-established market players, results in reduced threat of new entrants    
2.7.4    Unavailability of substitutes, results in low threat from substitutes    
2.7.5    Fierce competition in the world sports apparel market, leads to high rivalry among competitors
    
2.8    Market dynamics    

2.8.1    Drivers    
2.8.1.1    Increasing disposable income    
2.8.1.2    Fitness conscious consumers and growing middle class population    
2.8.1.3    Trendy & fashionable sports apparel    

2.8.2    Restraints    
2.8.2.1    Counterfeit products
2.8.3    Opportunities
2.8.3.1    Increased women participation in fitness and sports    
2.8.3.2    Increasing urban population    

CHAPTER 3    APAC SPORTS APPAREL MARKET BY END USER    

3.1    Men    
3.1.1    Key market trends
3.1.2    Competitive scenario    
3.1.3    Key growth factors and opportunities    
3.1.4    Market size and forecast
    
3.2    Women    
3.2.1    Key market trends    
3.2.2    Competitive scenario    
3.2.3    Key growth factors and opportunities    
3.2.4    Market size and forecast
    
3.3    Kids    
3.3.1    Key market trends    
3.3.2    Competitive scenario    
3.3.3    Key growth factors and opportunities    
3.3.4    Market size and forecast    

CHAPTER 4    APAC SPORTS APPAREL MARKET BY MODE OF SALE    

4.2    Retail stores    

4.2.1    Key market trends
4.2.2    Key growth factors and opportunities    
4.2.3    Market size and forecast    
4.2.4    Supermarket    
4.2.4.1    Market size and forecast    
4.2.5    Brand outlets    
4.2.5.1    Market size and forecast    
4.2.6    Discount stores    
4.2.6.1    Market size and forecast    
4.2.7    Comparative scenario of retail platforms    
4.2.7.1    Market size and forecast
    
4.3    Online stores

4.3.1    Key market trends    
4.3.2    Key growth factors and opportunities    
4.3.3    Market size and forecast    

CHAPTER 5    APAC SPORTS APPAREL MARKET BY COUNTRY    

5.1    China    

5.1.1    Key market trends    
5.1.2    Competitive scenario    
5.1.3    Key growth factors and opportunities    
5.1.4    Market size and forecast    

5.2    India    

5.2.1    Key market trends    
5.2.2    Competitive scenario    
5.2.3    Key growth factors and opportunities    
5.2.4    Market size and forecast
    
5.3    Japan    

5.3.1    Key market trends    
5.3.2    Competitive scenario    
5.3.3    Key growth factors and opportunities    
5.3.4    Market size and forecast
    
5.4    Australia    

5.4.1    Key market trends    
5.4.2    Competitive scenario    
5.4.3    Key growth factors and opportunities    
5.4.4    Market size and forecast
    
5.5    Others    

5.5.1    Key market trends    
5.5.2    Competitive scenario    
5.5.3    Key growth factors and opportunities    
5.5.4    Market size and forecast    

CHAPTER 6    COMPANY PROFILE    

6.1    Adidas AG    

6.1.1    Company overview    
6.1.2    Company snapshot    
6.1.3    Business performance    
6.1.4    Key strategies and developments
6.1.5    SWOT analysis and strategic conclusion of Adidas AG
    
6.2    Nike, Inc.    

6.2.1    Company overview    
6.2.2    Company snapshot    
6.2.3    Business performance    
6.2.4    Key strategies and developments    
6.2.5    SWOT analysis and strategic conclusion of Nike, Inc.    

6.3    Puma SE    

6.3.1    Company overview    
6.3.2    Company snapshot    
6.3.3    Business performance    
6.3.4    Key strategies and developments    
6.3.5    SWOT analysis and strategic conclusion of Puma SE
    
6.4    Under Armour, Inc.    

6.4.1    Company overview    
6.4.2    Company snapshot    
6.4.3    Business performance    
6.4.4    Key strategies and developments    
6.4.5    SWOT analysis and strategic conclusion of Under Armour, Inc.
    
6.5    Li-Ning Company Limited    

6.5.1    Company overview    
6.5.2    Company snapshot    
6.5.3    Business performance    
6.5.4    Key strategies and developments    
6.5.5    SWOT analysis and strategic conclusion of Li-Ning Company Limited

6.6    Umbro, Ltd.    

6.6.1    Company overview    
6.6.2    Company snapshot    
6.6.3    Business performance    
6.6.4    Key strategies and developments    
6.6.5    SWOT analysis and strategic conclusion of Umbro Ltd.
    
6.7    Fila, Inc.    

6.7.1    Company overview    
6.7.2    Company snapshot    
6.7.3    Business performance    
6.7.4    Key strategies and developments    
6.7.5    SWOT analysis and strategic conclusion of Fila, Inc.    

6.8    Lululemon Athletica Inc.
    
6.8.1    Company overview    
6.8.2    Company snapshot    
6.8.3    Business performance    
6.8.4    Key strategies and developments    
6.8.5    SWOT analysis and strategic conclusion of Lululemon Athletica, Inc.
    
6.9    ANTA Sports Products Limited    

6.9.1    Company overview    
6.9.2    Company snapshot    
6.9.3    Business performance    
6.9.4    Key strategies and developments    
6.9.5    SWOT analysis and strategic conclusion of Anta sports product limited    

6.10    Columbia Sportswear Company
    
6.10.1    Company overview    
6.10.2    Company snapshot    
6.10.3    Business Performance    
6.10.4    Key strategies and developments    
6.10.5    SWOT analysis and strategic conclusion of Columbia Sportswear Company    

 

 LIST OF FIGURES

FIG. 1    TOP IMPACTING FACTORS    
FIG. 2    TOP INVESTMENT POCKETS    
FIG. 3    TOP WINNING STRATEGIES    
FIG. 4    VALUE CHAIN ANALYSIS    
FIG. 5    MARKET SHARE ANALYSIS, 2014    
FIG. 6    PORTER’S FIVE FORCES MODEL    
FIG. 7    ASIA PACIFIC PER CAPITA EXPENDITURE ON APPARELS, 2012-2014    
FIG. 8    MIDDLE CLASS POPULATION GROWTH, 2012-2020    
FIG. 9    WORKING FEMALE POPULATION IN ASIA PACIFIC (%) 2013    
FIG. 10 GROWING URBAN POPULATION, ASIA PACIFIC, 2010-2050    
FIG. 11 CHINA GDP PER CAPITA, 2009-2013    
FIG. 12 REVENUE OF ADIDAS AG, 2012–2014 ($MILLION)    
FIG. 13 REVENUE OF ADIDAS AG BY PRODUCT CATEGORY (%), 2014    
FIG. 14 REVENUE OF ADIDAS AG BY BUSINESS SEGMENT (%), 2014    
FIG. 15 REVENUE OF ADIDAS AG BY REGION (%), 2014    
FIG. 16 SWOT ANALYSIS OF ADIDAS AG    
FIG. 17 REVENUE OF NIKE, INC., 2013–2015 ($MILLION)    
FIG. 18 REVENUE OF NIKE, INC. BY BRANDS (%), 2015    
FIG. 19 REVENUE OF NIKE, INC. BY BRANDS (%), 2015    
FIG. 20 SWOT ANALYSIS OF NIKE, INC.    
FIG. 21 REVENUE OF PUMA SE, 2012-2014 ($MILLION)    
FIG. 22 REVENUE OF PUMA SE BY BUSINESS SEGMENT (%), 2014    
FIG. 23 REVENUE OF PUMA SE BY REGION (%), 2014    
FIG. 24 SWOT ANALYSIS OF PUMA SE    
FIG. 25 REVENUE OF UNDER ARMOUR, INC., 2012–2014 ($MILLION)    
FIG. 26 REVENUE OF UNDER ARMOUR, INC. BY PRODUCT CATEGORY (%), 2014    
FIG. 27 REVENUE OF UNDER ARMOUR BY REGION (%), 2014    
FIG. 28 SWOT ANALYSIS OF UNDER ARMOUR, INC.    
FIG. 29 REVENUE OF LI-NING COMPANY LIMITED, 2012–2014 ($MILLION)    
FIG. 30 REVENUE OF LI-NING COMPANY LIMITED BY BRAND AND PRODUCT CATEGORY (%), 2014    
FIG. 31 REVENUE OF LI-NING COMPANY LIMITED BY SALES CHANNEL (%), 2014    
FIG. 32 REVENUE OF LI-NING COMPANY LIMITED BY GEOGRPHICAL LOCATION (%), 2014    
FIG. 33 SWOT ANALYSIS OF LI-NING COMPANY LIMITED    
FIG. 34 REVENUE OF UMBRO LTD, 2012–2014 ($MILLION)    
FIG. 35 REVENUE UMBRO LTD. BY REGION (%), 2014    
FIG. 36 REVENUE UMBRO LTD. BY CATEGORY (%), 2014    
FIG. 37 SWOT ANALYSIS OF UMBRO LTD.    
FIG. 38 REVENUE OF FILA, INC., 2012–2014 ($MILLION)    
FIG. 39 SWOT ANALYSIS OF FILA, INC.    
FIG. 40 REVENUE OF LULULEMON ATHLETICA, INC., 2013–2015 ($MILLION)    
FIG. 41 REVENUE OF LULULEMON ATHLETICA, INC. BY SEGMENT (%), 2014    
FIG. 42 SWOT ANALYSIS OF LULULEMON ATHLETICA INCORPORATION    
FIG. 43REVENUE OF ANTA SPORTS PRODUCT LIMITED, 2012–2014 ($MILLION)    
FIG. 44 REVENUE OF ANTA SPORTS PRODUCT LIMITED BY PRODUCT CATEGORY (%), 2014    
FIG. 45 SWOT ANALYSIS OF ANTA SPORTS PRODUCT LIMITED    
FIG. 46 REVENUE OF COLUMBIA SPORTSWEAR COMPANY, 2012–2014 ($MILLION)    
FIG. 47 REVENUE OF COLUMBIA SPORTSWEAR COMPANY BY BRANDS (%), 2014    
FIG. 48 REVENUE OF COLUMBIA SPORTSWEAR COMPANY BY PRODUCT CATEGORY (%), 2014    
FIG. 49 REVENUE OF COLUMBIA SPORTSWEAR COMPANY BY REGION (%), 2014    
FIG. 50 SWOT ANALYSIS OF COLUMBIA SPORTSWEAR COMPANY    

LIST OF TABLES

TABLE 1     ASIA PACIFIC SPORTS APPAREL MARKET REVENUE BY COUNTRY, 2014–2020 ($MILLION)    
TABLE 2     ASIA PACIFIC SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)    
TABLE 3        ASIA PACIFIC MEN SPORTS APPAREL MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)    
TABLE 4        ASIA PACIFIC WOMEN SPORTS APPAREL MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)    
TABLE 5        ASIA PACIFIC KIDS SPORTS APPAREL MARKET REVENUE BY COUNTRY, 2014-2020 ($MILLION)    
TABLE 6        ASIA PACIFIC SPORTS APPAREL MARKET REVENUE BY MODE OF SALE 2014-2020 ($MILLION)    
TABLE 7        ASIA PACIFIC RETAIL STORES SPORTS APPAREL MARKET REVENUE BY COUNTRY, 2014–2020 ($MILLION)
TABLE 8        ASIA PACIFIC SUPERMARKET SPORTS APPAREL MARKET REVENUE BY COUNTRY, 2014–2020 ($MILLION)    
TABLE 9        ASIA PACIFIC BRAND OUTLET SPORTS APPAREL MARKET REVENUE BY COUNTRY, 2014–2020 ($MILLION)
TABLE 10    ASIA PACIFIC DISCOUNT STORE SPORTS APPAREL MARKET REVENUE BY COUNTRY, 2014–2020 ($MILLION)
TABLE 11    ASIA PACIFIC RETAIL STORES SPORTS APPAREL MARKET REVENUE BY RETAIL PLATFORMS, 2014–2020 ($MILLION)    
TABLE 12    ASIA PACIFIC ONLINE STORES SPORTS APPAREL MARKET REVENUE BY COUNTRY, 2014–2020 ($MILLION)    
TABLE 13    CHINA SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)    
TABLE 14    INDIA SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)    
TABLE 15    JAPAN SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)    
TABLE 16    AUSTRALIA SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)    
TABLE 17    OTHER COUNTRIES SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)    
TABLE 18    SNAPSHOT OF ADIDAS AG    
TABLE 19    SNAPSHOT OF NIKE, INC.    
TABLE 20    SNAPSHOT OF PUMA SE    
TABLE 21    SNAPSHOT OF UNDER ARMOUR, INC.    
TABLE 22    SNAPSHOT OF LI-NING COMPANY LIMITED    
TABLE 23    SNAPSHOT OF UMBRO, LTD    
TABLE 24    SNAPSHOT OF FILA INC.    
TABLE 25    SNAPSHOT OF LULULEMON ATHLETICA INCORPORATION    
TABLE 26    SNAPSHOT OF ANTA SPORTS PRODUCT LIMITED    
TABLE 27    SNAPSHOT OF COLUMBIA SPORTSWEAR COMPANY    

 


The Asia Pacific sports apparel market has witnessed robust growth in the last few years. The sports apparel market in emerging countries like China, India and Australia provide lucrative opportunities for the prominent market players. Growing health consciousness among individuals has fostered the growth of fitness centers and sports clubs in the region. There has been a significant increase in the number of gyms and fitness centers in countries such as India. In addition, the rising popularity of different kind of sports has boosted the market growth in the recent years.

The Asia Pacific sports apparel market is poised to grow at a noticeable rate over the next 5 years. Factors such as increasing disposable income, improving lifestyles and growing health awareness among the individuals in this region, would be the key growth contributors. The younger generation are fashion conscious, which leads to the increased demand of trendy sports apparels. Moreover, increased endorsement by well-known sports personalities fosters the demand of branded sports apparel, especially among kids. Over the years, several international sports events have been held in the Asia Pacific countries like China and India, which have contributed significantly to the market growth of sports apparel in the region. For instance, the commonwealth games held in India in 2010 boosted the growth of the sports apparel market in the country. Increasing disposable income in emerging countries of the Asia Pacific region has encouraged people to enroll their kids in sports clubs; thus, leading to increased demand of sports apparels.

Several companies operating in the APAC sports apparel market have adopted expansion and partnership as their key growth strategies to sustain the stiff competition in the market. International brands like Puma SE, Adidas AG and Nike are expanding their presence in the Asia Pacific region by establishing their outlets in emerging markets like India and Vietnam. In 2015, ASICS, Japan’s sportswear brand opened its first outlet in India. The company has focused on setting up branded stores in India to mark its presence in the region. Several market players have collaborated with renowned designers to cater to the growing demand of trendy sports apparel. Intensive marketing campaigns by established companies have increased the brand awareness of their products in the APAC market; thus, leading to the growth of the market.


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