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Report code : 1676
Sports Nutrition Asia-Pacific Market Research Report 2014 - 2020
Author(s) : Sheetanshu Upadhyay
Published Date: 22-Jan-2016 | No of Pages : 102 | No of Tables : 31 | No of Figures : 31
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In the Asia-Pacific region, sports nutrition products were conventionally marketed to a niche segment of consumers comprising athletes and body builders. However, the region has witnessed mass adoption of products such as sports drinks, sports supplements and sports food in recent years due to the increasing number of recreational and lifestyle users. Presently, Japan is the highest revenue generating region in the Asia-Pacific sports nutrition market, closely followed by China.

Changing food and lifestyle habits of consumers, emanating primarily from increasing urbanization and rising disposable income is the key factor boosting the overall growth of the industry. Higher prevalence of obesity and spiraling rise in the number of health and fitness centers has fostered the market of sports supplements in developed countries such as Australia. However, availability of cheap and counterfeit products, primarily in countries such as China is a major challenge for the market players.
 
The Asia-Pacific sports nutrition market is analyzed, based on product type, end-users, distribution channel and geography. Major product types include sports drinks, sports supplements and sports food. Currently, sports drink segment accounts for the largest share of the overall sports nutrition market. Sports food would be the fastest growing segment during the forecast period owing to increasing adoption among lifestyle users. Bodybuilders, athletes, recreational users and lifestyle users, are the end users of sports nutrition products. Channels through which sports nutrition products are distributed include large retail & mass merchandisers, small retail, drug & specialty stores, fitness institutions, online and others. Geographically, the market is segmented into China, Japan, Australia, India and Rest of APAC. Japan is the largest market of sports nutrition in the Asia-Pacific region, followed by China. 

Key market players profiled in the report are Otsuka Pharmaceutical Co., Ltd., The Coca-Cola Company, Glanbia Plc., Universal Nutrition Corporation, CytoSport Holdings Inc, PepsiCO. Inc., GNC Holding Inc., Suntory Beverage and Food Ltd., Yalult Honsha Co. Ltd. and Herbalife Nutrition. 

Key Benefits 

  • The study provides an in-depth analysis of the APAC sports nutrition market with current and future trends to elucidate the imminent investment pockets in the market.
  • Current and future trends have been outlined to determine the overall attractiveness and to single out profitable trends in order to gain a stronger foothold in the APAC sports nutrition market.
  • The report provides information regarding key drivers, restraints and opportunities with their impact analysis during the forecast period.
  • Quantitative analysis of the current market and forecast for the period of 2015–2020 have been provided to highlight the financial appetency of the market in various APAC countries.
  • Porter’s five forces analysis of the APAC sports nutrition market illustrates the potency of the buyers and suppliers participating in the market.
  • Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the APAC sports nutrition market.

SPORTS NUTRITION ASIA-PACIFIC MARKET SEGMENTATION 

The market is segmented on the basis of product type, distribution channel, end user and country.
 

PRODUCT TYPE

  • Sports Food
  • Sports Drinks
  • Sports Supplements

END USER

  • Bodybuilders 
  • Athletes
  • Recreational Users
  • Lifestyle Users

DISTRIBUTION CHANNEL

  • Large Retail and Mass Merchandizers
  • Small Retail
  • Drug and Specialty Stores
  • Fitness Institutions (Fitness centers, Gym & Health clubs)
  • Online & others

COUNTRY 

  • China
  • Japan
  • Australia
  • India
  • Rest of APAC 

KEY PLAYERS

  • Otsuka Pharmaceutical Co., Ltd.
  • The Coca-Cola Company
  • Glanbia Plc.
  • Universal Nutrition Corporation
  • CytoSport Holdings Inc
  • PepsiCo. Inc.
  • GNC Holding Inc.
  • Suntory Beverage and Food Ltd.
  • Yalult Honsha Co. Ltd.
  • Herbalife Nutrition

Table of Contents

CHAPTER 1    INTRODUCTION

1.1    Report description
1.2    Key benefits
1.3    Key market segments
1.4    Research methodology
1.4.1    Secondary research
1.4.2    Primary research
1.4.3    Analyst tools and models

CHAPTER 2    EXECUTIVE SUMMARY

2.1    CXO perspective

CHAPTER 3    MARKET OVERVIEW

3.1    Market definition and scope
3.2    Key findings
3.2.1    Top impacting factors
3.2.2    Top investment pockets
3.2.3    Top winning strategies
3.3    Porters five force analysis
3.3.1    Low switching cost increases the bargaining power of the buyers
3.3.2    Easy availability of ingredients and low product differentiation lowers bargaining power of suppliers
3.3.3    Government regulations lower the threat of new entrant into the industry
3.3.4    Availability of illegal and counterfeit products increases the threat of substitutes
3.3.5    Presence of numerous competitors increases industrial rivalry
3.4    Value chain analysis
3.5    Market player positioning, 2014
3.6    Drivers
3.6.1    Increase in obese population
3.6.2    Piqued interest in personal appearance
3.6.3    Rising disposable income and rapid pace of urbanization
3.7    Restraints
3.7.1    Availability of cheap counterfeit products and food safety issues
3.7.2    Strict government regulations
3.8    Opportunities
3.8.1    Growing demand from developing countries
3.8.2    Spiralling rise in the number of health centres and fitness clubs

CHAPTER 4    APAC SPORTS NUTRITION MARKET BY PRODUCT TYPE

4.1    Introduction
4.1.1    Market size and forecast
4.2    Sports drinks
4.2.1    Key market trends
4.2.2    Competitive scenario
4.2.3    Key growth factors and opportunities
4.2.4    Market size and forecast
4.3    Sports supplements
4.3.1    Key market trends
4.3.2    Competitive scenario
4.3.3    Key growth factors and opportunities
4.3.4    Market size and forecast
4.4    Sports food
4.4.1    Key market trends
4.4.2    Competitive scenario
4.4.3    Key growth factors and opportunities
4.4.4    Market size and forecast

CHAPTER 5    APAC SPORTS NUTRITION MARKET BY END USER

5.1    Introduction
5.1.1    Market size and forecast
5.2    Athletes
5.2.1    Key market trends
5.2.2    Key growth factors and opportunities
5.2.3    Market size and forecast
5.3    Bodybuilders
5.3.1    Key market trends
5.3.2    Key growth factors and opportunities
5.3.3    Market Size and Forecast
5.4    Recreational users
5.4.1    Key market trends
5.4.2    Key growth factors and opportunities
5.4.3    Market size and Forecast
5.5    Lifestyle users
5.5.1    Key market trend
5.5.2    Key growth factors and opportunities
5.5.3    Market size and forecast

CHAPTER 6    APAC SPORTS NUTRITION MARKET BY DISTRIBUTION CHANNEL

6.1    Introduction
6.1.1    Market size and forecast
6.2    Large retail and mass merchandise
6.2.1    Key market trends
6.2.2    Key growth factors and opportunities
6.2.3    Market size and forecast
6.3    Small retail
6.3.1    Key market trends
6.3.2    Key growth factors and opportunities
6.3.3    Market size and forecast
6.4    Drug and specialty stores
6.4.1    Key market trends
6.4.2    Key growth factors and opportunities
6.4.3    Market size and forecast
6.5    Fitness institutions
6.5.1    Key market trends
6.5.2    Key growth factors and opportunities
6.5.3    Market size and forecast
6.6    Online and others
6.6.1    Key market trends
6.6.2    Key growth factors and opportunities
6.6.3    Market size and forecast

CHAPTER 7    APAC SPORTS NUTRITION MARKET BY COUNTRY

7.1    Introduction
7.2    Australia
7.2.1    Key market trends
7.2.2    Competitive scenario
7.2.3    Key drivers and opportunities
7.2.4    Market size and forecast
7.3    Japan
7.3.1    Key market trends
7.3.2    Competitive scenario
7.3.3    Key drivers and opportunities
7.3.4    Market size and forecast
7.4    China
7.4.1    Key market trends
7.4.2    Competitive scenario
7.4.3    Key drivers and opportunities
7.4.4    Market size and forecast
7.5    India
7.5.1    Key market trends
7.5.2    Competitive scenario
7.5.3    Key drivers and opportunities
7.5.4    Market size and forecast
7.6    Rest of Asia-Pacific
7.6.1    Key market trends
7.6.2    Competitive scenario
7.6.3    Key drivers and opportunities
7.6.4    Market size and forecast

CHAPTER 8    COMPANY PROFILES

8.1    Otsuka Pharmaceutical Co., Ltd. (Otsuka Holdings Co. LTD)
8.1.1    Company overview
8.1.2    Business performance
8.1.3    Strategic moves and developments
8.1.4    SWOT analysis of Otsuka Pharmaceutical Co., Ltd.
8.2    The Coca-Cola Company
8.2.1    Company overview
8.2.2    Business performance
8.2.3    Strategic moves and developments
8.2.4    SWOT analysis of The Coca-Cola Company
8.3    Glanbia Plc.
8.3.1    Company overview
8.3.2    Business performance
8.3.3    Strategic moves and developments
8.3.4    SWOT analysis of Glanbia Plc.
8.4    Universal Nutrition Corporation
8.4.1    Company overview
8.4.2    Strategic moves and developments
8.4.3    SWOT analysis of Universal Nutrition Corporation
8.5    CytoSport Holdings Inc. (Hormel Foods)
8.5.1    Company overview
8.5.2    Strategic moves and developments
8.5.3    Swot analysis of CytoSport Holdings Inc.
8.6    PepsiCo Inc.
8.6.1    Business performance
8.6.2    Business performance
8.6.3    Strategic moves and developments
8.6.4    SWOT analysis of PepsiCo
8.7    GNC Holdings Inc.
8.7.1    Company overview
8.7.2    Business performance
8.7.3    Strategic moves and developments
8.7.4    SWOT analysis of GNC Holdings Inc.
8.8    Suntory Beverage and Food Ltd
8.8.1    Company overview
8.8.2    Business performance
8.8.3    Strategic moves and developments
8.8.4    SWOT analysis of Suntory Beverage and Food Ltd
8.9    Yakult Honsha Co Ltd
8.9.1    Company overview
8.9.2    Business performance
8.9.3    Strategic moves and developments
8.9.4    SWOT analysis of Yakult Honsha Co. ltd.
8.10    Herbalife Nutrition
8.10.1    Company overview
8.10.2    Business performance
8.10.3    SWOT analysis of Herbalife Nutrition

List of Figures

FIG. 1    TOP IMPACTING FACTORS
FIG. 2    TOP INVESTMENT POCKETS
FIG. 3    TOP WINNING STRATEGIES (PERCENTAGE DISTRIBUTION)
FIG. 4    TOP WINNING STRATEGIES BY CATEGORY
FIG. 5    MARKET PLAYER POSITIONING, 2014
FIG. 6    REVENUE OF OTSUKA HOLDINGS CO. LTD, 2012-2014 ($MILLION)
FIG. 7    REVENUE OF OTSUKA HOLDINGS CO. LTD. BY PRODUCT SEGMENT (%), 2014
FIG. 8    SWOT ANALYSIS OF OTSUKA PHARMACEUTICAL CO., LTD.
FIG. 9    REVENUE OF THE COCA-COLA COMPANY, 2012-2014 ($MILLION)
FIG. 10    SWOT ANALYSIS OF THE COCA-COLA COMPANY
FIG. 11    REVENUE OF GLANBIA PLC., 2012-2014, ($MILLION)
FIG. 12    SWOT ANALYSIS OF GLANBIA PLC
FIG. 13    SWOT ANALYSIS OF UNIVERSAL NUTRITION CORPORATION
FIG. 14    SWOT ANALYSIS OF CYTOSPORT HOLDINGS INC
FIG. 15    REVENUE OF PEPSICO INC., 2012-2014 ($MILLION)
FIG. 16    REVENUE OF PEPSICO INC. BY BUSINESS SEGMENT (%), 2014
FIG. 17    REVENUE OF PEPSICO INC. BY GEOGRAPHY (%), 2014
FIG. 18    SWOT ANALYSIS OF PEPSICO INC.
FIG. 19    REVENUE OF GNC HOLDING INC., 2012-2014 ($MILLION)
FIG. 20    REVENUE OF GNC HOLDING INC. BY GEOGRAPHY (%), 2014
FIG. 21    SWOT ANALYSIS OF GNC HOLDING INC.
FIG. 22    REVENUE OF SUNTORY BEVERAGE AND FOOD LTD., 2012-2014 ($MILLION)
FIG. 23    SWOT ANALYSIS OF SUNTORY BEVERAGE AND FOOD LTD.
FIG. 24    REVENUE OF YAKULT HONSHA CO. LTD., 2013-2015 ($MILLION)
FIG. 25    REVENUE OF YAKULT HONSHA CO. LTD., BY BUSINESS SEGMENT (%), 2015
FIG. 26    REVENUE OF YAKULT HONSHA CO. LTD, BY GEOGRAPHY (%), 2014
FIG. 27    SWOT ANALYSIS OF YAKULT HONSHA CO. LTD.
FIG. 28    REVENUE OF HERBALIFE NUTRITION, 2014 ($MILLION)
FIG. 29    REVENUE OF HERBALIFE NUTRITION, BY PRODUCT SEGMENT (%), 2014
FIG. 30    REVENUE OF HERBALIFE NUTRITION, BY GEOGRAPHY (%), 2014
FIG. 31    SWOT ANALYSIS OF HERBALIFE NUTRITION

List of Tables

TABLE 1    APAC SPORTS NUTRITION MARKET BY COUNTRY, 2014–2020 ($MILLION)
TABLE 2    APAC SPORTS NUTRITION MARKET BY PRODUCT TYPE, 2014-2020 ($MILLION)
TABLE 3    APAC SPORTS DRINKS MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 4    APAC SPORTS SUPPLEMENTS MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 5    APAC SPORTS FOOD MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 6    APAC SPORTS NUTRITION MARKET BY END USER, 2014-2020 ($MILLION)
TABLE 7    APAC ATHLETES SPORTS NUTRITION MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 8    APAC BODYBUILDERS SPORTS NUTRITION MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 9    APAC RECREATIONAL USERS SPORTS NUTRITION MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 10 APAC LIFESTYLE USERS SPORTS NUTRITION MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 11 APAC SPORTS NUTRITION MARKET BY DISTRIBUTION CHANNEL, 2014-2020 ($MILLION)
TABLE 12 APAC LARGE RETAIL AND MASS MERCHANDISE SPORTS NUTRITION MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 13 APAC SMALL RETAIL SPORTS NUTRITION MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 14 APAC DRUG AND SPECIALTY STORES SPORTS NUTRITION MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 15 APAC FITNESS INSTITUTIONS SPORTS NUTRITION MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 16 APAC ONLINE AND OTHER SPORTS NUTRITION MARKET BY COUNTRY, 2014-2020 ($MILLION)
TABLE 17 AUSTRALIA SPORTS NUTRITION MARKET BY PRODUCT TYPE, 2014-2020($MILLION)
TABLE 18 JAPAN SPORTS NUTRITION MARKET BY PRODUCT TYPE, 2014-2020 ($MILLION)
TABLE 19 CHINA SPORTS NUTRITION MARKET BY PRODUCT TYPE, 2014-2020($MILLION)
TABLE 20 INDIA SPORTS NUTRITION MARKET BY PRODUCT TYPE, 2014-2020 ($MILLION)
TABLE 21 REST OF APAC SPORTS NUTRITION MARKET BY PRODUCT TYPE, 2014-2020 ($MILLION)
TABLE 22 SNAPSHOT OF OTSUKA HOLDINGS CO., LTD.
TABLE 23 SNAPSHOT OF THE COCA-COLA COMPANY
TABLE 24 SNAPSHOT OF GLANBIA PLC.
TABLE 25 SNAPSHOT OF UNIVERSAL NUTRITION CORPORATION
TABLE 26 SNAPSHOT OF CYTOSPORT HOLDINGS INC.
TABLE 27 SNAPSHOT OF PEPSICO INC.
TABLE 28 SNAPSHOT OF GNC HOLDING INC.
TABLE 29 SNAPSHOT OF SUNTORY BEVERAGE AND FOOD LTD.
TABLE 30 SNAPSHOT OF YAKULT HONSHA CO., LTD.
TABLE 31 SNAPSHOT OF HERBALIFE NUTRITION

 


Sports nutrition industry extols attractive business opportunities for the Asia-Pacific region. Increasing adoption of products such as sports drinks and sports food amongst recreational and life style users are the major factors that have supplemented the growth of the overall market in the Asia-Pacific region. Rising disposable income and rapid pace of urbanization are amongst other factors that have fueled the growth of sports nutrition market in developing countries such as China and India. 

Sports nutrition market comprises sports drink, sports supplement and sports food. Sports drink is the largest selling product category in the Asia-Pacific region. However, sports food segment would witness the fastest growth over the next five years, owing to the increasing adoption among households, women and children. Australia has emerged to be the largest market of weight loss and weight management sports supplement products, owing to increasing obesity concerns. 

Presently, Japan is the largest revenue generating country in the Asia-Pacific sports nutrition market closely followed by China. However, China would emerge to become the largest revenue generating country by 2018. Large and small retail stores encompassing supermarkets, mass merchandisers, departmental stores, and convenience stores are major distribution channels of sports drinks and sports food. On the other hand, a prominent share of sports supplements is distributed through drug and specialty stores. The online sales channel would witness the fastest growth through 2020, owing to the rapidly increasing internet penetration and attractive marketing and cross selling strategies adopted by the market players.

 


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